The End Of The Taurus Era



March 1st marked the last day that the very last Ford Taurus was completed in the Chicago Assembly Plant owned by Ford. Over the past 34 years, more than 8 million Taurus vehicles were manufactured in the facility, and now the company is shifting its focus towards other vehicles. Ford is generating 500 new jobs to expand building capability for the 2020 Explorer, Ford Police Interceptor Utility, and the all-new Aviator.


Since the Taurus was initially introduced in 1985, it’s been a mainstay of the Ford lineup. A smooth lined and contoured option when most other vehicles were boxier and less aerodynamic, the Taurus stood out from the pack.


Throughout its time as a part of the Ford fleet, the Taurus saw great popularity and will always hold a special place in the hearts of many drivers, even if they never personally drove one. In 1992 it was America’s best-selling car. In 2006, the Taurus name took a break for a complete redesign and overhaul of the model for its return in 2008.


This is another step Ford is taking to update and revamp its fleet lineup. By 2020, Ford plans to have a very different makeup of its selection of vehicles. By replacing 75% of the existing options with new models like the all-new Ranger, the all-new Bronco, and fully electric performance utility vehicles, Ford  is looking to bring the fleet into the next generation of automotive advances. As advances are made, Ford is moving to adapt to changing customer preferences and expectations.


Categories: Fleet
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