Ford Designs A New Truck For A Mobile & Digital Age



When Ford sees a problem, you know there are experts already working to correct it. A gap in the market? Ford works tirelessly to fill it. Whether it’s in regards to off-road capability, extreme fuel efficiency, or… emoji variety?


That’s right, Ford has been developing a specialized product just for truck drivers who have been unable to fully engage in emoji texting culture. 


“When customers started demanding a truck emoji, we knew we had to help make it happen,” said Joe Hinrichs, Ford’s president, automotive. “Given the popularity of Ford trucks globally, there’s no one better than Ford to help bring an all-new pickup truck emoji to hard-working texters around the globe.”


Designed and submitted in 2018 to the Unicode Consortium, the emoji has been put on the list for potential candidates in future updates. The Unicode Consortium is the deciding body for what makes it into the massive library of emojis. 


“Our team spent a lot of time digging through message boards, texting influencers and watching social media feeds to really understand our customers’ needs,” said Craig Metros, Ford North America design director. “People want a truck emoji that’s fresh, stylish, carries their ideas, and ‘tows’ the line on what a truck means. The end result is a modern icon that should give all truck fans a smiley face emoji.”


When this fresh design is approved—hopefully by 2020—you’ll be able to take full advantage of the new emoji in your everyday texting repertoire.


Categories: Technology
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