Ford’s Transit van is already America’s best seller, but the capable commercial vehicle has recently seen a 5.3 percent uptick in sales due in part to a growing number of business owners taking their company on the road. 

Steve McBride, current executive director of Pewabic Pottery, knew the future success of his company couldn’t rely on brick-and-mortar stores and foot traffic alone. To increase business and brand awareness, the owners of the 116 year-old pottery studio purchased a Ford Transit in order to create a traveling exhibition of their product, complete with portable ceramic firing kilns that helps to bring the Pewabic experience to festivals, conventions, and schools. 

“This is something we’ve been thinking about doing for almost 30 years,” McBride said. “We knew we needed to customize the interior of the van to reflect our history while also creating a new kind of experience. We wanted it to be easy to walk through, so Ford’s option for a high roof and easy upfitting made choosing a Transit a no-brainer.”

Pewabic Pottery is just one part of a growing movement to move businesses from traditional brick-and-mortar shops to mobile commercial operations. Much of this is believed to be a result of steadily rising real estate prices as well as an increasing value of free time among consumers. The smartest business owners have begun to realize that the general public continues to value convenience over tradition, preferring that retail and service options come to them instead of seeking them out themselves. 

“This trend sits right at the intersection of craft and convenience,” said Sheryl Connelly, Ford’s chief futurist. “Clicking a button and getting something shipped to you is something we’re used to, but now we’re quickly moving into ‘Click a button, get a service or get a custom experience,’” she added.

“As we shift away from commodity purchasing and toward personalized retail experiences, we’re seeking a more meaningful connection with brands one that turns commonplace transactions into memorable moments. So being able to build out a van to suit that experience is a new way to imagine a brand.”

The upgraded 2020 Ford Transit van will arrive at our dealership later this year, but you can check out all of our incredible commercial vehicles that are available right now at Carman Ford!
Categories: News